Craftable One-Pager
CHALLENGE
Craftable needed a one-pager to pitch their internal distribution software to Commissary, a business operating centralized kitchen and warehouse systems. The challenge was to clearly communicate how Craftable’s platform could solve real operational pain points like scattered ordering systems, rising food costs, and inefficient workflows. The design had to feel trustworthy, modern, and easy to digest for a professional audience focused on logistics and cost control.
Craftable needed a one-pager to pitch their internal distribution software to Commissary, a business operating centralized kitchen and warehouse systems. The challenge was to clearly communicate how Craftable’s platform could solve real operational pain points like scattered ordering systems, rising food costs, and inefficient workflows. The design had to feel trustworthy, modern, and easy to digest for a professional audience focused on logistics and cost control.
SOLUTION
I created a focused, benefits-driven one-pager that helped Craftable tell a clear story to the Commissary team. The layout uses bold headlines, iconography, and structured hierarchy to guide the reader through the problem, solution, and measurable results. A client quote provides social proof, and a product mockup offers a visual reference for how the software functions. The final piece strikes a balance between informative and persuasive, supporting Craftable’s goal of converting a high-value lead.