PROJECT
Promoting Lidl's seasonal back to school magazine on Instagram
Promoting Lidl's seasonal back to school magazine on Instagram
Challenge
The goal of this creative asset for organic social media was to spark interest in our seasonal back to school magazine, featuring product highlights and recipes. The creative director asked for a trendy continuous scrolling image that entice the user to either view the digital magazine on our website or pick up a physical copy in the store.
The goal of this creative asset for organic social media was to spark interest in our seasonal back to school magazine, featuring product highlights and recipes. The creative director asked for a trendy continuous scrolling image that entice the user to either view the digital magazine on our website or pick up a physical copy in the store.
Solution
Aligning with the back-to-school theme, I arranged the images to resemble items posted on a blackboard. This design aimed to inspire customers to explore the magazine for creative ideas for their kids' lunches.
Aligning with the back-to-school theme, I arranged the images to resemble items posted on a blackboard. This design aimed to inspire customers to explore the magazine for creative ideas for their kids' lunches.