I led the design for Lidl's high-impact “Free Groceries for a Year” campaign, promoting a $6,000 prize giveaway through colorful, brand-aligned visuals. The campaign ran throughout January 2024 across digital, social, and in-store channels, with deliverables including a digital magazine ad, standees, checkout headers, screen signage, and web graphics. My goal was to create an eye-catching and celebratory look that drove awareness and engagement both in stores and online. Across three runs of the campaign, Lidl’s Instagram following grew by over 40,000 followers. The campaign helped capture customers for social platforms to raise awareness of the Lidl brand as well as have a means to promote new products and deals to those customers.