Challenge
The marketing team needed a cohesive set of digital banner assets to promote Lidl’s seasonal “Free Thanksgiving Turkey or Ham” campaign across various digital channels. The banners had to clearly communicate the offer, stay on-brand, and be visually effective at multiple sizes and aspect ratios. The challenge was ensuring legibility and strong visual hierarchy while incorporating the Lidl logo, enticing food imagery, and a call-to-action all within limited space.

Solution
To address this, I designed a responsive suite of banners with a consistent autumn-inspired background and high-impact typography to emphasize the word “FREE.” Strategic use of color blocked key details for contrast and quick readability, while appetizing images of roasted turkey drew visual interest. Each layout was optimized to scale, balancing brand elements like the myLidl logo with a bold call-to-action button that stands out across formats. The result was a versatile, eye-catching set of assets that clearly communicated the value of the promotion across web and email placements.