Produced a short-form social video for Lidl US inspired by the viral “Girl Dinner” trend, designed to resonate with younger audiences on platforms like Instagram Reels and TikTok. The video features an intentionally eclectic spread of Lidl products including veggie chips, fresh berries, hummus, a pretzel roll, and a chocolate croissant. Styled with playful minimalism, it reflects the humorous, casual spirit of the trend. The quick rhythmic edits help the piece embrace a lo-fi, relatable aesthetic while subtly reinforcing Lidl’s reputation for quality, affordable variety. This content was part of a broader effort to blend trending formats with brand storytelling.