CHALLENGE
Create a bold t-shirt design for Jammin Java that captures the venue’s raw energy and personality, while keeping production costs low and visual impact high.
Create a bold t-shirt design for Jammin Java that captures the venue’s raw energy and personality, while keeping production costs low and visual impact high.
SOLUTION
I designed a roaring cat graphic with a retro screen print aesthetic, using a limited color palette to maintain boldness and simplify printing. The sharp contrast and saturated hues help the design pop on both dark and light garments, while the exaggerated expression and collar tag nod to the venue’s loud, independent spirit. The graphic was printed on multiple shirt styles and quickly became one of Jammin Java’s best-selling merch items. The use of a tight color scheme not only kept the design visually striking but also optimized it for cost-effective, high-quality production.
I designed a roaring cat graphic with a retro screen print aesthetic, using a limited color palette to maintain boldness and simplify printing. The sharp contrast and saturated hues help the design pop on both dark and light garments, while the exaggerated expression and collar tag nod to the venue’s loud, independent spirit. The graphic was printed on multiple shirt styles and quickly became one of Jammin Java’s best-selling merch items. The use of a tight color scheme not only kept the design visually striking but also optimized it for cost-effective, high-quality production.