CHALLENGE
Design a logo for Java Rescue, a coffee equipment service and repair company, that clearly communicates the brand's identity while standing out in the industry.
Design a logo for Java Rescue, a coffee equipment service and repair company, that clearly communicates the brand's identity while standing out in the industry.
SOLUTION
I created a circular logo that combines elements from both the medical and coffee worlds. The central icon features a stylized portafilter with a medical cross and steam curling upward in the shape of a caduceus, symbolizing care and precision. The monochrome design ensures clarity and versatility across various applications, including packaging, uniforms, and branded merchandise. This solution helps reinforce the company’s reliability and focus on quality service, all while giving it a unique and professional visual identity.
I created a circular logo that combines elements from both the medical and coffee worlds. The central icon features a stylized portafilter with a medical cross and steam curling upward in the shape of a caduceus, symbolizing care and precision. The monochrome design ensures clarity and versatility across various applications, including packaging, uniforms, and branded merchandise. This solution helps reinforce the company’s reliability and focus on quality service, all while giving it a unique and professional visual identity.