lidl grand opening - Atlanta Billboard
PROJECT
Grand opening animated digital billboard for Lidl in Downtown Atlanta
Grand opening animated digital billboard for Lidl in Downtown Atlanta
ChallengE
I was responsible for designing an animation for a downtown Atlanta billboard during the PGA Tour Championship. The billboard wraps around the building's corner, adding a unique dimensional aspect to the project. The design needed to be cohesive and impactful from both sides of the display.
I was responsible for designing an animation for a downtown Atlanta billboard during the PGA Tour Championship. The billboard wraps around the building's corner, adding a unique dimensional aspect to the project. The design needed to be cohesive and impactful from both sides of the display.
Solution
I conceived the idea of featuring one of our anthropomorphic tomato characters being putted into a hole on the green, transitioning around the corner to the other side. This design aims to spark curiosity in viewers, encouraging them to explore both sides of the billboard to discover the tomato's origin or destination.
I conceived the idea of featuring one of our anthropomorphic tomato characters being putted into a hole on the green, transitioning around the corner to the other side. This design aims to spark curiosity in viewers, encouraging them to explore both sides of the billboard to discover the tomato's origin or destination.