PROJECT
Grand opening animated digital billboard for Lidl in Downtown Atlanta
Grand opening animated digital billboard for Lidl in Downtown Atlanta
Challenge:
For this project, I was tasked with creating an engaging animation to announce the winners of our pumpkin art contest, incorporating our seasonal brand assets.
For this project, I was tasked with creating an engaging animation to announce the winners of our pumpkin art contest, incorporating our seasonal brand assets.
Solution:
To maintain viewer interest and effectively showcase each winning pumpkin, I animated the images to "fly in" using bat-shaped graphics. This added a dynamic element to the video, creating a sense of anticipation for each new winner. I utilized the Puppet Tool to animate the bats and conducted additional research to create realistic background effects, including a gently swaying grass and a bouncing spider for added seasonal charm. I believe this approach successfully met the brief, delivering an engaging and visually appealing result that highlighted our contest winners.
To maintain viewer interest and effectively showcase each winning pumpkin, I animated the images to "fly in" using bat-shaped graphics. This added a dynamic element to the video, creating a sense of anticipation for each new winner. I utilized the Puppet Tool to animate the bats and conducted additional research to create realistic background effects, including a gently swaying grass and a bouncing spider for added seasonal charm. I believe this approach successfully met the brief, delivering an engaging and visually appealing result that highlighted our contest winners.
Challenge
I was responsible for designing an animation for a downtown Atlanta billboard during the PGA Tour Championship. The billboard wraps around the building's corner, adding a unique dimensional aspect to the project. The design needed to be cohesive and impactful from both sides of the display.
I was responsible for designing an animation for a downtown Atlanta billboard during the PGA Tour Championship. The billboard wraps around the building's corner, adding a unique dimensional aspect to the project. The design needed to be cohesive and impactful from both sides of the display.
Solution
I conceived the idea of featuring one of our anthropomorphic tomato characters being putted into a hole on the green, transitioning around the corner to the other side. This design aims to spark curiosity in viewers, encouraging them to explore both sides of the billboard to discover the tomato's origin or destination.
I conceived the idea of featuring one of our anthropomorphic tomato characters being putted into a hole on the green, transitioning around the corner to the other side. This design aims to spark curiosity in viewers, encouraging them to explore both sides of the billboard to discover the tomato's origin or destination.