CHALLENGE
Design a custom t-shirt and logo for Lidl's 2023 Field Day that captures a fun, nostalgic spirit while staying consistent with brand identity and working across multiple formats.
Design a custom t-shirt and logo for Lidl's 2023 Field Day that captures a fun, nostalgic spirit while staying consistent with brand identity and working across multiple formats.
SOLUTION
I created a hand-lettered wordmark paired with a retro-inspired swoosh to bring a sense of energy and movement to the design. The distressed version adds a vintage, worn-in feel that’s perfect for an outdoor team event. The design was developed in multiple colorways to accommodate various applications, from t-shirts to signage, while maintaining legibility and brand cohesion. The final look feels playful and sporty, reinforcing team spirit and company pride.
I created a hand-lettered wordmark paired with a retro-inspired swoosh to bring a sense of energy and movement to the design. The distressed version adds a vintage, worn-in feel that’s perfect for an outdoor team event. The design was developed in multiple colorways to accommodate various applications, from t-shirts to signage, while maintaining legibility and brand cohesion. The final look feels playful and sporty, reinforcing team spirit and company pride.