Lidl Outdoors Illustration
CHALLENGE
Design a promotional graphic for Lidl that encourages outdoor exploration while staying aligned with the brand’s established visual system.
Design a promotional graphic for Lidl that encourages outdoor exploration while staying aligned with the brand’s established visual system.
SOLUTION
This illustration was built using Lidl’s internal grid system, which ensures consistency across brand communications. I created a stylized map scene featuring abstract trees, rivers, and a tent, all placed with precision to maintain balance and structure. The bright, flat colors reflect Lidl’s brand palette, and the modular layout makes the design adaptable for both digital and print. The overall look is clean, playful, and inviting—perfect for a seasonal campaign centered on outdoor fun.
This illustration was built using Lidl’s internal grid system, which ensures consistency across brand communications. I created a stylized map scene featuring abstract trees, rivers, and a tent, all placed with precision to maintain balance and structure. The bright, flat colors reflect Lidl’s brand palette, and the modular layout makes the design adaptable for both digital and print. The overall look is clean, playful, and inviting—perfect for a seasonal campaign centered on outdoor fun.