CHALLENGE
Design a Lidl gift card that aligns with the brand’s playful personality and communicates its value-driven messaging in a visually engaging way.
Design a Lidl gift card that aligns with the brand’s playful personality and communicates its value-driven messaging in a visually engaging way.
SOLUTION
I created a vibrant gift card using Lidl’s established brand elements, including the signature color palette, logo, and organic background shapes. The cheeky tagline “suspiciously low-priced groceries” adds a bold, memorable touch while staying true to Lidl’s tone. The final design was used at grand opening events, creating a cohesive and celebratory brand moment across print and in-person experiences.
I created a vibrant gift card using Lidl’s established brand elements, including the signature color palette, logo, and organic background shapes. The cheeky tagline “suspiciously low-priced groceries” adds a bold, memorable touch while staying true to Lidl’s tone. The final design was used at grand opening events, creating a cohesive and celebratory brand moment across print and in-person experiences.