CHALLENGE
Create a bold and engaging animated logo for The Dish by Lidl, a YouTube series aimed at showcasing recipes, food tips, and Lidl products in a fun, accessible way.
Create a bold and engaging animated logo for The Dish by Lidl, a YouTube series aimed at showcasing recipes, food tips, and Lidl products in a fun, accessible way.
SOLUTION
I developed a playful and dynamic animation that brings the logo to life using Lidl’s brand colors and geometric shapes. The motion reinforces the series’ upbeat, family-friendly tone while ensuring brand recognition. I focused on rhythm and clean transitions to make the intro feel polished and memorable, setting the tone for each episode and encouraging viewer engagement.
I developed a playful and dynamic animation that brings the logo to life using Lidl’s brand colors and geometric shapes. The motion reinforces the series’ upbeat, family-friendly tone while ensuring brand recognition. I focused on rhythm and clean transitions to make the intro feel polished and memorable, setting the tone for each episode and encouraging viewer engagement.