myLidl Rewards Visual Progression
The Challenge
The marketing director needed a clear, visual way to show how rewards unlock in the myLidl app based on customer spending.
The marketing director needed a clear, visual way to show how rewards unlock in the myLidl app based on customer spending.
The Solution
I designed a series of bright, story-format graphics that visually map spending milestones to rewards using a horizontal progress bar. Each slide highlights a specific reward with bold, appealing food imagery and a consistent layout to reinforce progression. The start and end frames include clear calls to action, encouraging app downloads and engagement. This modular, scrollable format made the rewards journey easy to follow and more motivating for users.
I designed a series of bright, story-format graphics that visually map spending milestones to rewards using a horizontal progress bar. Each slide highlights a specific reward with bold, appealing food imagery and a consistent layout to reinforce progression. The start and end frames include clear calls to action, encouraging app downloads and engagement. This modular, scrollable format made the rewards journey easy to follow and more motivating for users.