Challenge
The challenge for this creative asset for organic social media was to incorporate all elements outlined by Lidl International in the style guide within a 1x1 format. Given the significant role of Arnold as the spokesperson, the campaign guidelines were carefully refined and specified. Additionally, all assets required approval from high-level stakeholders who aligned closely with Arnold's vision for the campaign.
The challenge for this creative asset for organic social media was to incorporate all elements outlined by Lidl International in the style guide within a 1x1 format. Given the significant role of Arnold as the spokesperson, the campaign guidelines were carefully refined and specified. Additionally, all assets required approval from high-level stakeholders who aligned closely with Arnold's vision for the campaign.
Solution
The complexity of elements needed to be balanced with use of negative space in order to not overwhelm the user when scrolling through their feed - yet not simple to be skipped over when viewing the post from the thumbnail grid of Lidl’s Instagram profile page.
The complexity of elements needed to be balanced with use of negative space in order to not overwhelm the user when scrolling through their feed - yet not simple to be skipped over when viewing the post from the thumbnail grid of Lidl’s Instagram profile page.
NOTES
Parkside is a brand associated primarily with tools and equipment, often sold through retailers like Lidl. It offers a variety of products, including power tools, hand tools, gardening equipment, and more. Parkside tools are typically known for being budget-friendly, making them popular among DIY enthusiasts and casual users. The brand emphasizes functionality and value, catering to those looking for reliable tools without a high price tag.
Parkside is a brand associated primarily with tools and equipment, often sold through retailers like Lidl. It offers a variety of products, including power tools, hand tools, gardening equipment, and more. Parkside tools are typically known for being budget-friendly, making them popular among DIY enthusiasts and casual users. The brand emphasizes functionality and value, catering to those looking for reliable tools without a high price tag.