Challenge
Utilize the design elements in our 2024 Pride shirt (created by a fellow Lidl designer) and apply them on a much larger scale to our 2024 Capital Pride Parade float.
Utilize the design elements in our 2024 Pride shirt (created by a fellow Lidl designer) and apply them on a much larger scale to our 2024 Capital Pride Parade float.
Solution
I was able to use the clever modular design and repurpose the elements to the dimensions of the float. In one of the front corners of the float I was able to flip one of the elements to create a continuous rainbow. Lidl’s 2024 Pride float stood out as one of the most loud and proud among the many parade participants.
I was able to use the clever modular design and repurpose the elements to the dimensions of the float. In one of the front corners of the float I was able to flip one of the elements to create a continuous rainbow. Lidl’s 2024 Pride float stood out as one of the most loud and proud among the many parade participants.
NOTES
The 2024 DC Capital Pride Parade drew an estimated crowd of over 200,000 attendees, making it one of the largest celebrations in the event's history.
The 2024 DC Capital Pride Parade drew an estimated crowd of over 200,000 attendees, making it one of the largest celebrations in the event's history.