PROJECT
Lidl's Halloween Pumpkin Art Contest
Lidl's Halloween Pumpkin Art Contest
Challenge:
For this project, I was tasked with creating an engaging animation to announce the winners of our pumpkin art contest, incorporating our seasonal brand assets.
For this project, I was tasked with creating an engaging animation to announce the winners of our pumpkin art contest, incorporating our seasonal brand assets.
Solution:
To maintain viewer interest and effectively showcase each winning pumpkin, I animated the images to "fly in" using bat-shaped graphics. This added a dynamic element to the video, creating a sense of anticipation for each new winner. I utilized the Puppet Tool to animate the bats and conducted additional research to create realistic background effects, including a gently swaying grass and a bouncing spider for added seasonal charm. I believe this approach successfully met the brief, delivering an engaging and visually appealing result that highlighted our contest winners.
To maintain viewer interest and effectively showcase each winning pumpkin, I animated the images to "fly in" using bat-shaped graphics. This added a dynamic element to the video, creating a sense of anticipation for each new winner. I utilized the Puppet Tool to animate the bats and conducted additional research to create realistic background effects, including a gently swaying grass and a bouncing spider for added seasonal charm. I believe this approach successfully met the brief, delivering an engaging and visually appealing result that highlighted our contest winners.