Lidl Pumpkin Patch Contest Campaign
I designed a series of playful, seasonal assets for Lidl’s “Pumpkin Patch 2023” social media contest, aimed at boosting engagement through user-submitted pumpkin art. The campaign spanned web and mobile platforms and included promotional graphics, entry guidelines, and branded visuals that balanced Halloween fun with Lidl’s bold, accessible tone. I focused on using warm lighting, expressive jack-o'-lanterns, and whimsical iconography to make the contest feel exciting and family-friendly. The assets helped bring consistency and clarity across Lidl’s digital experience while encouraging creativity and participation.