CHALLENGE
Create a strong visual identity for a mountain wear company that reflects durability, performance, and a connection to rugged, natural environments.
Create a strong visual identity for a mountain wear company that reflects durability, performance, and a connection to rugged, natural environments.
SOLUTION
I designed a bold and versatile logo featuring a stylized mountain goat, chosen for its agility and strength in alpine terrain. The geometric form and clean lines convey structure and modernity, while the accented typography gives the brand a distinctive, global feel. The color palette is grounded in nature with a pop of yellow to add energy and visibility. I extended the branding across digital and print applications, including business collateral, to ensure the identity holds up across all customer touchpoints.
I designed a bold and versatile logo featuring a stylized mountain goat, chosen for its agility and strength in alpine terrain. The geometric form and clean lines convey structure and modernity, while the accented typography gives the brand a distinctive, global feel. The color palette is grounded in nature with a pop of yellow to add energy and visibility. I extended the branding across digital and print applications, including business collateral, to ensure the identity holds up across all customer touchpoints.