CHALLENGE
Design an engaging and cohesive e-commerce experience for an outdoor lifestyle brand that communicates both adventure and eco-conscious values, while promoting a new line of products.
Design an engaging and cohesive e-commerce experience for an outdoor lifestyle brand that communicates both adventure and eco-conscious values, while promoting a new line of products.
SOLUTION
I created a responsive website mockup that highlights the brand’s core message—safety, sustainability, and adventure. The homepage features bold hero imagery and concise messaging to draw users in, while product pages are designed for easy browsing and purchasing. I emphasized clarity and storytelling through strategic layout choices and strong visuals, ensuring the site appeals to eco-minded explorers and aligns with the brand’s mission.
I created a responsive website mockup that highlights the brand’s core message—safety, sustainability, and adventure. The homepage features bold hero imagery and concise messaging to draw users in, while product pages are designed for easy browsing and purchasing. I emphasized clarity and storytelling through strategic layout choices and strong visuals, ensuring the site appeals to eco-minded explorers and aligns with the brand’s mission.