CHALLENGE
Develop a cohesive visual identity for Pathway Homes’ Summer of the Arts exhibit that feels uplifting, expressive, and community-driven while working across both print and display formats.
Develop a cohesive visual identity for Pathway Homes’ Summer of the Arts exhibit that feels uplifting, expressive, and community-driven while working across both print and display formats.
SOLUTION
As a volunteer designer, I created a vibrant brand system centered around a hand-crafted sunburst motif to reflect the warmth and creativity of the summer art event. The logo combines expressive typography with bold, energetic shapes to convey artistic freedom and positivity. I extended the branding across invitations, posters, and event materials, maintaining consistency through color, type, and illustrative elements. The result is a welcoming and unified visual experience that highlights the organization’s mission and celebrates the featured artists.
As a volunteer designer, I created a vibrant brand system centered around a hand-crafted sunburst motif to reflect the warmth and creativity of the summer art event. The logo combines expressive typography with bold, energetic shapes to convey artistic freedom and positivity. I extended the branding across invitations, posters, and event materials, maintaining consistency through color, type, and illustrative elements. The result is a welcoming and unified visual experience that highlights the organization’s mission and celebrates the featured artists.