CHALLENGE
Design an eye-catching social media graphic to promote Lidl’s game day essentials in a way that captures the excitement of football season and aligns with Lidl’s bold brand aesthetic.
Design an eye-catching social media graphic to promote Lidl’s game day essentials in a way that captures the excitement of football season and aligns with Lidl’s bold brand aesthetic.
SOLUTION
I created a playful, high-energy layout that spotlights popular game day products using a football field backdrop and strategic placement. The custom text treatment for "THE BIG GAME" mimics turf texture and incorporates subtle shadowing and field markings, making the typography feel integrated and thematic. The composition draws the eye to the center while allowing each product to stand out, resulting in a cohesive, scroll-stopping post perfect for pre-game promotions.
I created a playful, high-energy layout that spotlights popular game day products using a football field backdrop and strategic placement. The custom text treatment for "THE BIG GAME" mimics turf texture and incorporates subtle shadowing and field markings, making the typography feel integrated and thematic. The composition draws the eye to the center while allowing each product to stand out, resulting in a cohesive, scroll-stopping post perfect for pre-game promotions.