CHALLENGE
Create a visually engaging ad campaign for an essential oil diffuser that communicates sensory experience, personalization, and emotional connection, even without the ability to convey scent directly.
Create a visually engaging ad campaign for an essential oil diffuser that communicates sensory experience, personalization, and emotional connection, even without the ability to convey scent directly.
SOLUTION
I developed a collage-based visual system to represent the intangible nature of scent through abstract, memory-evoking imagery. Each diffuser variant is paired with a unique collage reflecting a different emotional benefit, such as tranquility, bliss, or nostalgia, supported by poetic taglines. Soft gradients and a clean layout keep the focus on the product, while the surreal visuals invite the viewer to connect on an emotional level. The design was created for both digital and large-scale formats, maintaining clarity and impact across every platform.
I developed a collage-based visual system to represent the intangible nature of scent through abstract, memory-evoking imagery. Each diffuser variant is paired with a unique collage reflecting a different emotional benefit, such as tranquility, bliss, or nostalgia, supported by poetic taglines. Soft gradients and a clean layout keep the focus on the product, while the surreal visuals invite the viewer to connect on an emotional level. The design was created for both digital and large-scale formats, maintaining clarity and impact across every platform.